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A site devoted to offering streaming video commercials, ads.com offers online access to a large assortment of television advertisements. Through an attractive interface, users can search for commeric...

Webreference.com (discussed in the April 19, 1996 Scout Report) has recently added this interesting and thought-provoking resource to its site. The resource presents the results of a study of banner a...

Print advertisements for alcohol have been in existence for hundreds of years, but their promotion on radio and television has been the source of much consternation and debate, with different groups w...

The I-Advertising List is a moderated discussion list available in digest form by email and posted to the Web. It focuses on the discussion of Internet advertising, marketing and online commerce.

This 33-page report, published by the Annenberg Public Policy Center of the University of Pennsylvania, addresses the increasing trends in print and television legislative issue advertising throughout...

In his book, Unleashing the Idea Virus, Godin explores the concept of "ideaviruses," or those ideas or trends that seem spread entirely by word of mouth. New ideas are driving the New Economy,...

The British novelist George Norman Douglas once remarked, "You can tell the ideals of a nation through its advertisements". With that spirit in mind, the Scout Report turns its pointer to the website ...