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Title: 60 Days to Launch: The Anatomy of an Internet Startup
Url: http://www.60daystolaunch.com/index.html

Description: This new Website features a daily video diary of the conception of an Internet start-up company, mucho.com, a commercial website designed to help small businesses use the Internet more effectively (does this feel like gazing at the Internet's navel to anyone besides me?). While mucho.com went online in April, 60 Days to Launch launched in July, posting a daily episode counting down the sixty-days to mucho.com's start-up. Visitors can view today's video entry as well as access all the past entries. The segments are about one to two minutes long (four to five megabytes) and are well-edited to try to maximize the sense of "being there" within the short daily window the filmmakers have. Visitors get a peek at real Internet geeks brainstorming, conferencing, schmoozing, designing databases, sharing office gossip, and more. The filmmakers are much more interested in the look and feel of an Internet start-up rather than the "nuts and bolts." So this is no tutorial, but it's a fascinating bit of contemporary anthropology. Visitors will need to have Quicktime 4 downloaded and may experience waits of up to 3 minutes for individual downloads. The segments come in three different resolutions, allowing users to choose the one most appropriate for their connection capabilities.

Classification: New business enterprises -- Audio-visual aids.
Web site development -- Audio-visual aids.
Internet industry -- Audio-visual aids.
Required Software: QuickTime
Language: English
Scout Publication : Scout Report for Business & Economics
Date of Scout Publication: 2000-08-10
Archived Scout Publication URL: http://scout.cs.wisc.edu/report/bus-econ/2000/be-000810.html#9
URL Correct: Yes
Date Of Record Creation: 2003-04-07 14:06:24
Date Last Modified: 2002-05-08 13:48:53
Date Record Checked: 2000-10-16
Cumulative Rating: NOT YET RATED
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