FREE IMAGES http: //www.imagenet.com.au
PRESS RELEASE
FREE ONLINE AUSTRALIAN IMAGE LIBRARY
http://www.imagenet.com.au
imagenet@imagenet.com.au
Local web production studio, neural.com, have recently launched a new
World Wide Web site which has the potential to dramatically change the way
in which people search for, use and procure photographic images.
ImageNet is an online image library which specialises in Australian
content. The majority of the images within the database have a distinct
bias towards Australian flora and fauna, landscapes, textures, backgrounds
and the Australian environment in general. The images are high quality,
having been shot professionally, drum scanned with no unsharp masking
applied and are all in four colour. Four colour images (cyan, yellow,
magenta and black) are better for print reproduction purposes than RGB
(red, green, blue) ones and having no unsharp masking means that they can
be easily manipulated digitally.
David Will, the Sales and Marketing Manager for neural.com, said that the
site was developed with a number of objectives in mind.
Firstly, so that anyone developing a web site has easy access to
professionally produced photographic images with a distinct Australian
flavour. When the low resolution images are downloaded and used within a
World Wide Web site they are completely free of any copyright
restrictions, financial charges or obligation.
Secondly, so that people involved in an industry that requires the
construction of layouts for graphical presentations (advertising,
marketing, public relations, etc.) can easily obtain photographic images
without violating Australian copyright laws. Currently, anyone that
produces layouts by scanning from books, magazines, stock library
catalogues or just about any other source is in breach of copyright. In
most cases, even recycling digital images is against the law. Obviously,
this situation does not reflect contemporary work practices, where the
wide spread use of desktop digital imaging systems and the explosive
growth of image usage on the World Wide Web requires a change in focus.
ImageNet gives people the ability to easily access suitable images without
having to break the law, sign a contract, flick through magazines, pay
someone money, scan, or wait unnecessarily.
Lastly, neural.com is hoping that the ImageNet approach will encourage
people to buy the high resolution versions of the files. If, for instance,
an Art Director uses a low resolution ImageNet file within their
presentation and the concept is approved, ImageNet will sell the high
resolution file for a 'one off' usage fee of A$250.00, regardless of
intended use. This is a radically different approach in that usage rights
are traditionally calculated by the size the image is going to appear at,
how much exposure it will receive and the length of time it will run. The
only additional charges will be to cover the cost of the customer's
preferred transfer method.
ImageNet will transfer the high resolution file via ISDN, burn the image
to CD ROM or copy it to virtually any transfer medium for dispatch,
locally or internationally. Initially, contact would have to be made via
the site or by telephone to facilitate this but they will shortly be
introducing a secure transaction facility to make the process even easier.
If site visitors require any additional services such as image retouching,
3D rendering, web site development or print production (colour proofs,
transparencies, seperated film, direct to plate printing, etc.) they are
directed to linked sites where these services are detailed.
Mr. Will says that ImageNet will be constantly adding new images from a
variety of Australian photographers to the site and will also be listening
to visitors' suggestions on how to improve the experience.
With their innovative approach and obvious understanding of the changing
requirements of today's imaging professionals, this is one site that is
sure to attract more than its share of visitors.
-- FREE IMAGES http://www.imagenet.com.au