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Advertising

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Resources
View Resource Banner Ad Placement Study

Webreference.com (discussed in the April 19, 1996 Scout Report) has recently added this interesting and thought-provoking resource to its site. The resource presents the results of a study of banner ad placement at webreference.com, conducted between March 25 and April 15, 1997 by three University of Michigan School of Business Administration students. The study concludes that changes in placement...

http://www.webreference.com/dev/banners/index.html
View Resource KnowThis.com

Originally created by two faculty members from West Chester University, KnowThis.com began in 1998 as the marketing specialty area of the World Wide Web Virtual Library. Although this thoughtful Web directory contains a search feature, it is best browsed through a series of sections, including Advertising and Promotion, Education, and Market Research. Each section includes a short paragraph...

https://www.KnowThis.com/
View Resource Unleash your Idea Virus

In his book, Unleashing the Idea Virus, Godin explores the concept of "ideaviruses," or those ideas or trends that seem spread entirely by word of mouth. New ideas are driving the New Economy, and those "ideas that spread the fastest win." Godin predicts that word of mouth, which is faster, easier to launch, and more effective than traditional marketing strategies, will soon become the preferred...

https://www.fastcompany.com/40104/unleash-your-ideavirus
View Resource Controversy and Debate Continues over the Advertising of Beer and Spirits

Print advertisements for alcohol have been in existence for hundreds of years, but their promotion on radio and television has been the source of much consternation and debate, with different groups weighing in on the subject with increased fervor over the past decade. Most recently, the Advertising Standards Authority of Ireland has decided to ban a recent ad for Guinness beer after several...

https://scout.wisc.edu/report/2002/1025
View Resource William F. Eisner Museum of Advertising & Design

The British novelist George Norman Douglas once remarked, "You can tell the ideals of a nation through its advertisements". With that spirit in mind, the Scout Report turns its pointer to the website for the William F. Eisner Museum of Advertising & Design in Milwaukee. The late Mr. Eisner had a long and distinguished career in the world of advertising, and his widow, Elaine Eisner, was compelled...

http://www.eisnermuseum.org/?f
View Resource Outdoor Advertising Association of America (OAAA) Archives, 1885-1990s

Have you ever wondered what an old billboard for Campbell's soup might look like? If so (and even if you haven't), you may find this digital collection from the Duke University Libraries quite intriguing. The Outdoor Advertising Association of America (OAAA) Archives contain over 16,000 images which tell the modern history of the outdoor advertising industry in the United States. With funding from...

http://library.duke.edu/digitalcollections/oaaaarchives/