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Scent as a marketing device

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View Resource The smell of freshly baked cookies arrives in a most unlikely location

Milk board debuts cookie-scented ads in bus shelters http://www.mercurynews.com/mld/mercurynews/news/local/states/california/northern_california/16163858.htm Get a whiff of the latest trend in advertising http://www.jsonline.com/story/index.aspx?id=537438 Hot Stuff: Smells Like Faux Cookies http://www.sfist.com/archives/2006/11/30/hot_stuff_smells_like_faux_cookies.php Hot on The...

https://scout.wisc.edu/report/2006/1208