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Odors -- Psychological aspects


The smell of freshly baked cookies arrives in a most unlikely location

Milk board debuts cookie-scented ads in bus shelters Get a whiff of the latest trend in advertising Hot Stuff: Smells Like Faux Cookies Hot on The...
Yankee Candle: Making Scents of Emotions

A burning flame, a base note of fresh cut flowers, and an insight into the brain's chemical processing: there is more to a candle than one might think. The interactive data project Yankee Candle: Making Scents of Emotions explores these connections "between smell and memory." Noting that Yankee Candle's "whole business is selling memories and emotions packed into glass jars," the project uses the...