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(2 classifications) (6 resources)

Internet marketing

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Periodicals (4)

View Resource The Electronic Commerce Guide

The Electronic Commerce Guide web site is provided by Mecklermedia, a publisher of Internet-related magazines. The site features news, articles and web links related to electronic commerce on the World Wide Web. In the library section, visitors can find links to articles on Advertising & Marketing, Electronic Money, Electronic Payment Systems, and Smart Cards from various online sources. The site...
View Resource 1998 Holiday Spending on the Internet: Implications for the Future of Shopping?

This week's In the News examines increases in consumer spending and vendor presence on the Internet this holiday season. The ten resources discussed provide retail industry news for November through December 1998, background information on electronic commerce, and examples of the cybershopping experience. Even in the face of political and stock market volatility, analysts expect strong retail...
View Resource CyberAtlas: Internet Statistics and Market Research for Web Marketers

CyberAtlas, published by, is a useful site devoted to Web marketing data and information. It contains up-to-date news briefs on subjects such as Traffic Patterns, Advertising, Geographics, and Hardware, as well as archived articles on these subjects.
View Resource eCompany Now

The online counterpart to the newly launched eCompany Magazine, eCompany Now strives "to be the straight-talking, sophisticated companion to business people who face the risks and opportunities the Web brings to the business world." Along with articles lifted from the print publication, eCompany Now has created several value-added features, including Web Files, which are online resources that...
View Resource The End of E-business?

According to Isaac Newton, for every action, there is an equal and opposite reaction. This seems to be the case with the dramatic rise and subsequent fall of Internet companies. A quick check of the Dotcom Failures Website shows dozens of brand-name ecommerce businesses dealing with layoffs, lawsuits, and plummeting stock prices. E-businesses from to Salon online magazine have...
View Resource Unleash your Idea Virus

In his book, Unleashing the Idea Virus, Godin explores the concept of "ideaviruses," or those ideas or trends that seem spread entirely by word of mouth. New ideas are driving the New Economy, and those "ideas that spread the fastest win." Godin predicts that word of mouth, which is faster, easier to launch, and more effective than traditional marketing strategies, will soon become the preferred...