Skip Navigation

Home Projects Publications Archives About Sign Up or Log In

Browse Resources

(7 classifications) (2 resources)

Marketing

Classification
Awards (1)
Computer network resources (3)
Management (1)
Periodicals (1)
Social aspects (2)
Study and teaching (1)
United States (2)

Resources
View Resource The Branding of Polaroid, 1957-1977

Do you remember the little black box replete with its trademark color stripes? It was the branding of Polaroid, a rather funny name, that sought to, and did, take on the giant of the film industry known as Kodak. This website, offered by the creative brain behind the campaign himself, Paul Giambarda, gives a great historical look at Polaroid and its fascinating history. The site, which is arranged...

http://giam.typepad.com/the_branding_of_polaroid_/
View Resource The Book Cover Archive

Sometimes, it turns out, it's all right to judge a book by its cover. The Book Cover Archive, run and maintained by Ben Pieratt and Eric Jacobsen, allows visitors to do just that. It bills itself as created "for the appreciation and categorization of excellence in book cover design," and a quick glance over the selection offered confirms its success. The archive website features over 1,300 cleanly...

Screenshot for The Book Cover Archive
http://bookcoverarchive.com/