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Medicine and Madison Avenue

Sponsored by the National Humanities Center, the Digital Scriptorium, and Duke University, this online exhibit examines "the complex relationship between modern medicine and modern advertising." Containing over 600 documents dating from 1913 to 1963, the collection contains different printed advertisements organized around categories such as personal and oral hygiene and household products. Perhaps the most compelling of these categories are the supplementary documents that include scanned images of internal reports from different marketing companies, along with editorials and articles from medical journals during the period. The site is rounded out with some suggestions on using these primary documents in the classroom, including materials for both teachers and students.
Archived Scout Publication URL
Scout Publication
Date Issued
Date of Scout Publication
October 11th, 2002
Date Of Record Creation
April 8th, 2003 at 9:52am
Date Of Record Release
April 8th, 2003 at 9:52am
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