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Home Projects Publications Archives About Sign Up or Log In (discussed in the April 19, 1996 Scout Report) has recently added this interesting and thought-provoking resource to its site. The resource presents the results of a study of banner ad placement at, conducted between March 25 and April 15, 1997 by three University of Michigan School of Business Administration students. The study concludes that changes in placement of banner ads affects "click-through" rates.
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Alternate Title Banner Ad Effectiveness Study
Date Issued c1997
Scout Publication
Date of Scout Publication 1997-04-25
Archived Scout Publication URL

Resource Comments

Subject: Banner Ad Placement Study
Posted By: advertech
Date Posted: 2010-04-21 05:42:28
This report is very useful to me as webmaster of about the effectiveness of banner ad placement in a webpage. Thanks you