Public perception and understanding of science and technology can be a difficult and daunting subject. This latest report from the Woodrow Wilson International Center for Scholars, authored by Dr. Jane Macoubrie, explores public attitudes toward the growing field of nanotechnology. In its 31-pages, the report reveals that the public is interested in the potential advances afforded by this technology, which exploits the unique behavior of materials and devices when engineered at a scale of roughly between one and one hundred nanometers. The report also shows that people are concerned about the general lack of consumer awareness of the field and the potential lack of government oversight of this rapidly emerging technology. As David Rejeski, the director of the Project on Emerging Technologies commented recently, “The kinds of safety measures and disclosure the public wants make sense in terms of both long-term corporate strategy and good public policy”.