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Out of Balance: Marketing of Soda, Candy, Snacks and Fast Foods Drowns Out Healthful Messages

Despite the best intentions of many public health educators and concerned parents, the obesity problem in the United States continues to grow. A number of organizations have been interested in looking at the role of advertising as a part of this process, and this particular 31-page report on the subject will be of interest to many. Jointly published by the California Pan-Ethnic Health Network and the Consumers Union (the organization which publishes Consumer Reports), the report looks at the rather ubiquitous nature of advertising by the food, beverage, and restaurant industries as compared to the relatively small amount spent on communicating the importance of eating five or more servings of fruit and vegetables each day. The report contains a number of helpful graphs and charts, along with a set of policy recommendations at the conclusion of the report.
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Classification
GEM Subject
Publisher
Date Issued 2005
Data Type
Language
Scout Publication
Date of Scout Publication 2005-10-07
Archived Scout Publication URL https://scout.wisc.edu/Reports/ScoutReport/2005/scout-051007#1

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