Bolstered by a polar clock in the upper-right hand corner and a collection of intriguing images, the Science Oxford Online website is sure to draw interested parties in with a few clicks of the mouse. The site was originally launched in 2009, and the aim of the site is to give members of the general public "a feel for new research and get some ideas about how science theories of today might create tomorrow's commercial products." On the homepage, visitors are presented with a grid of fifteen different images. Scrolling over these images reveals tags like "What Do Atheists Believe?" and "The Very Strange Properties of Cornstarch". Clicking on each of these links brings up a variety of media, including articles, press releases, video lectures, and so on. Visitors can also search the entire site, or use the "Filter Content" tab to find materials on biology, technology, weather, and other topical matters.