J.I. Rodale was into organic farming for many decades before it became a bit more "hip". The Rodale Institute has been doing research on organic farming versus conventional farming for over 60 years, and their website is aimed at farmers, gardeners, and the general public alike. The "New Farm" link is the online incarnation of their print publication that has been providing "farmer-to-farmer resources, articles and personal stories" for over 29 years. Under the "Tools" menu in New Farm, visitors and farmers can find a "Crop Conversion Calculator", "Organic Price Report", and "NewFarm Forums". The Crop Conversion Chart gives five choices of crops, soybeans, oats, corn, wheat, and barley to compare, and shows how many pounds of CO2 will be saved based on the number of acres planted organically, and how many cars would be removed from the world as a result. The "Nutrition" link presents visitors with "Research", "Organic News", and even book reviews. There is also an "Advocacy" heading with a request to support Farm to School funding "to boost health, students, farms".