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Marketing Science Institute

Founded in 1961, the Marketing Science Institute is "a learning organization dedicated to bridging the gap between marketing science theory and business practice." The Institute's work includes academic research on a range of marketing subjects and topics of importance to business. On the homepage, visitors can learn about the Institute via six sections that include News, Research, Events, and Publications. The Publications area is a good place to start, as it includes working papers, conference summaries, and information about recent research projects. Not all of the materials are available for free, but many of them feature basic summaries. Moving on, the Research area contains information about upcoming research projects, along with information on research competitions. The site is rounded out by the News area, which contains updates about the Institute's research associates and upcoming conferences and lectures.
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2013-01-11 08:21:14
Date Of Record Release
2013-01-11 17:24:44
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