The National Center for Case Study Teaching in Science releases new and helpful teaching materials on a regular basis. This recent addition to the Center's great resources deals with organic chemistry and cellphones. Crafted by Courtney Meyet and Richard Hooley of the University of California, Riverside, this case study guides students "through a systematic exploration of the synthesis and properties of polyphenylene vinylene." The whole experience starts with a classic article from Nature magazine and includes a PowerPoint presentation, a series of group questions, and other activities. The resources here are intended for an undergraduate audience and persons with an interest in organic reactions, organic materials, and polymers will find that this resource is most efficacious.