Launched by Weblab and the Public Broadcasting Service, NeedCom, created by artist Cathy Davies, explores market research for panhandlers. NeedCom begins with a survey of six real New York City panhandlers and their business tactics, complete with location information, photos, and .wav files of their pitches. Users are asked to record how much they would give each panhandler -- from $0.00 to $1.00. As users work their way through this truly interactive site, thought-provoking survey questions address their feelings about the pitches and tactics panhandlers use and an extensive network of postings reveals other users' views about different aspects of panhandling. Focus groups of panhandlers help illustrate their approaches and feelings about the work they do.