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The Largest Media Merger in History

Tuesday, Viacom and CBS announced their plans to merge, creating the largest media merger in history. The new entertainment company, which will retain the name Viacom, is valued at $80 billion. Along with newly acquired CBS, Viacom already owns several cable networks including MTV, Nickelodeon, and VH1; Paramount Pictures movie studio; and theme parks and holds major stock in the networks UPN and Showtime as well as the Blockbuster video store chain. CBS brings access to the radio company Infinity Broadcasting Corporation and Outdoor Systems Inc., a large billboard company. This new multimedia entertainment empire will rival Walt Disney Co. and Time Warner Inc. These eight resources provide news, analysis, and company information on the new Viacom-CBS merger.
Archived Scout Publication URL
Date of Scout Publication
September 9th, 1999
Date Of Record Creation
April 7th, 2003 at 11:33am
Date Of Record Release
April 7th, 2003 at 11:33am
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