The Google URL shortener is as intuitive as it is powerful. Users may paste any web address into the appropriate text box, select Shorten URL, and a shorter, more manageable URL will appear. For instance, "https://www.law.cornell.edu/supremecourt/text/home," which is 49 characters long, becomes "goo.gl/8rrlvp," which is just 11 characters long. Though most users will most likely shorten URLs for Twitter, Facebook, and other social media platforms, these concise versions can also be helpful for business cards and presentations, among other possibilities. In addition, the Google URL shortener saves your activity and tracks the number of times the shortened URL is clicked, either in the past two hours, day, week, month, or all time.