A collaboration of the John W. Hartman Center for Sales, Advertising & Marketing History and the Rare Book, Manuscript, and Special Collections Library at Duke University, this database contains images of more than 7,000 advertisements printed mainly in US newspapers and magazines between 1911 and 1955. The images are divided into five major categories: Beauty and Hygiene; Radio; Television; Transportation; and World War II. Each category can be browsed by a number of subtopics, listed by year. Users also have several search options, including keyword, complex, and Boolean searching. In addition, brief histories of the industries and timelines of world and national events are provided. While the site has obvious potential for cultural and business historians, general users may also enjoy browsing the images, which offer an interesting glimpse into how Americans conceived of themselves and consumer culture in the first half of this century.