Launched in 2012, Quartz is a web-based (i.e. "digitally native") news publication with a scrolling stream designed primarily for tablets and mobile phones. Aimed at "business people in the new economy," the writing tends toward the laconic, rarely saying anything in 1,000 words that could be stated equally well in 500. Recent articles have argued against loosening Twitter's 140 character limit, exposed Big Pharma's habit of massively increasing drug prices, and covered the increasingly commonplace practice among executives of commuting across the globe for their jobs. In addition to scrolling down the screen for the latest news stories, readers may also scout the site using tools, such as The Brief (which offers a single short paragraph of each of the latest stories, with links), Our Picks, and Popular, Latest. A powerful built-in search engine also helps.