The History of Advertising Trust (HAT), founded in the UK in 1974, seeks to preserve and study the rich history of advertising. Readers will find the fruits of this labor on the organization's website, where they may like to begin by scouting The Ads, an online gallery featuring hundreds of ads in the categories of Food & Drink, Confectionery, Alcohol, and many others. Educators may also find the Free Teaching Resources section helpful, with access to such lessons as What is an Advertising Campaign? and Planning and Conducting a Campaign. This informative site provides a peek into the rich history of British advertising.