Designed to help users understand and make better use of portals or search engines, Traffick offers several helpful features. Probably the best of these are the articles and tutorials written by Traffick's columnists. These range from tips on customizing popular portals to comparisons of selected sites to reports on various ebusiness ventures. Newer users may also appreciate the Traffick Reports and comparisons of the major portals. Current Internet news, some "cool tools," a forum, and (annotated) related links round out the site.