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The Adverts 250 Project

Advertisements had a significant influence on the people of colonial America, just as they do today. The Adverts 250 Project allows individuals to have a glimpse into the world of eighteenth-century advertising: each day, the project posts an advertisement that appeared in a publication exactly 250 years ago to the date. These advertisements are selected by history students at Assumption College in Worcester, Massachusetts and are culled from three online archives: Accessible Archives, Colonial Williamsburg's Digital Library, and Readex's America's Historical Newspapers. Many of these advertisements illustrate the horrors of slavery - the project also hosts a Slavery Adverts 250 Twitter account dedicated to sharing slave advertisements. Other featured advertisements provide insight into eighteenth-century reading habits and culture. One advertisement, published on January 15, 1768, in the New-Hampshire Gazette, announces the release of "Mein and Fleeming's REGISTER FOR NEW ENGLALD [sic] AND NOVA SCOTIA, With all the BRITISH LISTS, AND AN Almanack for 1768."
Archived Scout Publication URL
Scout Publication
Date of Scout Publication
February 2nd, 2018
Date Of Record Creation
January 29th, 2018 at 2:00pm
Date Of Record Release
January 30th, 2018 at 12:06pm
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