Maps can be beautiful, engaging, and informative ways to learn or educate about a topic, and story maps offer a way to add multimedia and narrative to the mix as well. But for the uninitiated, the prospect of creating a high-quality digital map may be daunting. Fortunately, the team at Esri has created a free resource to help. This collection of story maps is designed to instruct visitors on how to make effective and appealing story maps (a purpose which its creators note is "a bit circular"). Here, readers will find approximately 20 story maps (as of this write-up), each focused on a different cartographic concept or technique. Examples include tutorials on creating visuals such as glowing borders or sunrise effects, an explainer on making heat maps to communicate density, as well as a series of tutorials featuring Esri's Cascade story map template and a series focused on the platform's smart mapping features. The majority of these story maps were created by Esri staff member John Nelson, with some created by Lisa Berry, Julia Holtzclaw, and Clare Trainor.