Originally featured in the 08-16-2019 Scout Report, Later began as a tool to schedule posts on social media. Since it was last highlighted, Later has added additional features that make it a multifunctional marketing tool for brands. A new feature helps social media branders find and share user-generated content. Later also now gathers and analyzes Instagram analytics, which users can view and download from a handy analytics dashboard to understand performance, engagement, and the best time to post.
Later describes itself as a "visual marketing program for Instagram, Facebook, Twitter, and Pinterest." It allows users to schedule posts on supported platforms via their computers for a later date. The upcoming scheduled posts can be edited on Later's drag-and-drop Visual Content Calendar. Later can post photos from your phone, desktop computer, Google Drive, or Dropbox. The Help Docs item located under More on Later's site leads to detailed instructions including Getting Started guides, video tutorials, an FAQ list, and more. Under Training, users can locate materials to help them make more effective use of their social media (especially Instagram), including free courses, training guides, downloads (such as templates, worksheets, and flowcharts), as well as case studies. Later's free tier allows users to schedule 30 posts per month across all supported platforms. Additional monthly posts and other premium features are available with a monthly subscription.