Easy Analytic Software, Inc. (EASI) provides free access to demographic reports and analyses based on US census data. Reports are generated interactively by users who select from twelve different geographic divisions (e.g. ZIP codes, counties, or television markets) and from twelve different report types--which analyze variables such as income, education, and quality of life. These interactive demographic reports are produced quickly in an easy-to-read tabular format. More sophisticated special reports--updates, ring studies, profile reports, and demographic analyses--are also available to users who register at the site.