Dave Robertson and James Strohecker have trademarked the phrase "Self-Managed Care" as the theme for their comprehensive Website devoted to educating consumers and professionals on alternative and complementary health and medicine. While HealthWorld Online contains a mixture of conventional western medicine and alternative therapies, visitors are more likely to find, for example, a recipe for an herbal tonic than an endorsement of radiation treatment. The site includes thousands of free resources and is divided into over twenty extensive sections on topics that range from Wellness to Legal/Legislative. Visitors to the Alternative Therapy section can learn about practices such as Chiropractic, Acupuncture, Guided Imagery, and Flower Remedies. Resources at the site include articles by experts, lists of email discussion and support groups, a calendar of conferences and meetings throughout the world, listings of educational opportunities, professional journals, directories of practitioners and associations, and much more. Most resources are free; however, a fee is charged for the use of "premium" resources, and items can be purchased in the Marketplace section, which includes a Bookstore, Health Food Store, and Health Travel Center.