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Unleash your Idea Virus

In his book, Unleashing the Idea Virus, Godin explores the concept of "ideaviruses," or those ideas or trends that seem spread entirely by word of mouth. New ideas are driving the New Economy, and those "ideas that spread the fastest win." Godin predicts that word of mouth, which is faster, easier to launch, and more effective than traditional marketing strategies, will soon become the preferred way to market new ideas and brand products. Fast Company features an article by Godin, summarizing the ideavirus concept.
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Archived Scout Publication URL
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Date Issued
2000
Language
Date of Scout Publication
2000-07-27
Date Of Record Creation
2003-04-07 14:03:14
Date Of Record Release
2003-04-07 14:03:14
Resource URL Clicks
605

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