Skip Navigation

Home Projects Publications Archives About Sign Up or Log In
In his book, Unleashing the Idea Virus, Godin explores the concept of "ideaviruses," or those ideas or trends that seem spread entirely by word of mouth. New ideas are driving the New Economy, and those "ideas that spread the fastest win." Godin predicts that word of mouth, which is faster, easier to launch, and more effective than traditional marketing strategies, will soon become the preferred way to market new ideas and brand products. Fast Company features an article by Godin, summarizing the ideavirus concept.
?  Cumulative Rating: (not yet rated)
Classification
Creator
Publisher
Date Issued 2000
Language
Scout Publication
Date of Scout Publication 2000-07-27
Archived Scout Publication URL https://scout.wisc.edu/report/be/2000/0727

Resource Comments

(no comments available yet for this resource)