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Marketing Violent Entertainment to Children

With a bit of fanfare, the Federal Trade Commission (FTC) released on September 11 a new 104-page report which accused the entertainment industry of marketing violent material to children, even when that material is labeled for mature audiences only. The report was conducted after requests by President Clinton and some members of Congress in the wake of the school shootings in Columbine, CO. The report finds that, though entertainment companies have taken self-regulating steps to identify mature content, they regularly target children under seventeen in marketing those same products. While recommending additional self-regulation by the industry, the FTC report does not call for any legislative remedies at this point. In a well-timed interview with the New York Times, Vice-President Gore chided the entertainment industry and stated that he would seek new regulations if the report's recommendations were not adopted within six months. The full text of the report is available in its entirety or by section at the FTC site, along with the official press release.
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2003-04-07 14:10:37
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2003-04-07 14:10:37
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