Skip Navigation

Scout Archives

Home Projects Publications Archives About Sign Up or Log In

The Merchants of Cool: A Report on the Creators & Marketers of Popular Culture for Teenagers

The companion site to this week's excellent Frontline explores the symbiotic relationships between teens, the media, and the creators and sellers of popular culture. In the program, Frontline correspondent Douglas Rushkoff interviews marketers, media executives, cultural/media critics, and members of the teen market that the former are so desperately trying to reach (and create). Among other things, Rushkoff explores the "mook" (young male) and "midriff" (young female) stereotypes and the marketing of supposedly anti-establishment rage rockers. At the site, visitors can explore the major themes of the film, read interview transcripts and the reactions of teens who viewed the program, and learn about some of the companies and media giants featured in the film. Also included are a discussion list, a teacher's guide, and some additional short features.
?  Cumulative Rating: (not yet rated)
Alternate Title
Frontline: The Merchants of Cool
Archived Scout Publication URL
Scout Publication
Date Issued
Required Software
Date of Scout Publication
Date Of Record Creation
2003-04-07 15:09:20
Date Of Record Release
2003-04-07 15:09:20
Resource URL Clicks

Resource Comments

(no comments available yet for this resource)