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The Merchants of Cool: A Report on the Creators & Marketers of Popular Culture for Teenagers

The companion site to this week's excellent Frontline explores the symbiotic relationships between teens, the media, and the creators and sellers of popular culture. In the program, Frontline correspondent Douglas Rushkoff interviews marketers, media executives, cultural/media critics, and members of the teen market that the former are so desperately trying to reach (and create). Among other things, Rushkoff explores the "mook" (young male) and "midriff" (young female) stereotypes and the marketing of supposedly anti-establishment rage rockers. At the site, visitors can explore the major themes of the film, read interview transcripts and the reactions of teens who viewed the program, and learn about some of the companies and media giants featured in the film. Also included are a discussion list, a teacher's guide, and some additional short features.
Alternate Title
Frontline: The Merchants of Cool
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Scout Publication
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Date of Scout Publication
March 2nd, 2001
Date Of Record Creation
April 7th, 2003 at 3:09pm
Date Of Record Release
April 7th, 2003 at 3:09pm
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