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Project Implicit: Implicit Association Tests

Founded in 1998, Project Implicit is a collaboration between scientists at three universities (Harvard University, University of Washington, and University of Virginia) focused on "implicit social cognition." Defined as "thoughts and feelings outside of conscious awareness and control," implicit social cognition is a powerful psychological process that helps us evaluate and address our biases. Understanding our implicit biases is critical to deconstructing stereotypes we hold. Project Implicit's Implicit Association Tests help readers accomplish this. These tests help users assess biases across many topics, including gender, age, and ability. The group also created a "Race Task" Implicit Association Test. The test takes about 10 minutes to finish. It features some preliminary questions about your "beliefs, attitudes, and opinions," and a seven-part test that asks users about images and associations. The results help individuals better understand how their implicit biases affect how they perceive the world. The data has informed several significant studies and research papers. Readers can learn more about this on the Blog page. For additional information on the testing design, check out the Education page.
Archived Scout Publication URL
Scout Publication
Date of Scout Publication
July 31st, 2020
Date Of Record Creation
July 24th, 2020 at 12:45pm
Date Of Record Release
July 27th, 2020 at 8:45am
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