Dr. Cath Sleeman, the head of data visualisation at Nesta (a UK-based "innovation foundation"), combed through more than 500,000 articles from The Guardian published between 2000 and 2018 to create She Said More. The project aims to analyze gender disparities in "reporting on the creative industries." Before diving into the findings, readers should note a couple of things. First, the article acknowledges that research was limited to "mentions of male and female third-person singular pronouns," and "it was not possible to collect mentions of people who identify as non-binary because non-gendered pronouns are also used as plural pronouns." Second, the article contains a brief discussion of the Me Too movement and sexual violence. The research revealed a significant increase "in references to women within the creative sections of The Guardian," in 2014 and beyond. The greatest representation was found in the Fashion section, while the lowest was found in the Games and Technology section. Another major finding was that "words that imply creative achievements and leadership roles were less likely than other words to refer to women." Rather, "she" references were usually followed by non-verbal and verbal reactions (for example, "smiles" and "laughs"). In addition to the findings noted, at the macro-level, this project hopes to serve as a template for how "big data and machine learning," paint a more complete picture of gender inequality. And the key ingredient for such analysis? Open data. She Said More is a collaboration between Nesta and the Creative Industries Policy and Evidence Centre.