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The magical science of storytelling

Many modes and types of journalists exist, but the common thread across this diverse field is the power of storytelling. What exactly makes storytelling so powerful? As presentations expert David JP Phillips informs listeners in this talk conducted at TEDxStockholm, storytelling is not just an art, but also a science. Listening to stories releases neurotransmitters that have powerful influences over the listener's mind and body. For example, Phillips notes that "all storytelling is per-definition dopamine creating." Storytelling also impacts oxytocin (influencing empathy and trust) and endorphin levels (regulating wellbeing). In addition to describing the science behind storytelling, Phillips concludes this discussion with a bit of history. Though the methods for sharing stories have evolved over time, they have always served as a tool for "transferring knowledge." The rest of the insights offered in this 17 minute video provide a great framework as readers continue to share and consume knowledge and stories.
Archived Scout Publication URL
Scout Publication
Date Issued
March 16th, 2017
Date of Scout Publication
April 9th, 2021
Date Of Record Creation
March 25th, 2021 at 1:30pm
Date Of Record Release
April 5th, 2021 at 11:57am
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