Date: Tue, 07 Mar 1995 15:58:35 +0000
From: ben_jeapes@learned.co.uk
Subject: Internet World International '95 -- programme and information
for delegates
INTERNET WORLD INTERNATIONAL 95
With its massive commercial and social implications, there has never been
such an exciting time for traditional media; the Internet has arrived at a
turning point where a technology becomes a medium and it seems certain
that the Internet -- with its genuine interactivity -- will provide the
prototype
for the next breed of delivery media.
For a conclusive statement on the Internet and its phenomenal success
story, come to Internet World International 95 taking place on 16-18 May
1995; an expansive analysis of the Internet*s new maturity and its affect on
traditional publishing, online and promotional environments.
The Internet*s maturity has been welcomed by both business and personal
users the world over. And, even with its occasional teething problems of
instability, overloaded connections and insecurity, there has never been
such a powerful interactive tool for sales, communication, marketing, and
information collection and distribution.
Love it or hate it, the information superhighway has arrived and, if you use
or provide information, you cannot afford not to be involved.
Internet World International 95 takes place on 16-18 May 1995 at
Wembley Conference & Exhibition Centre, London. Recently acquired by
publishing and conference house, Learned Information Ltd, Internet World
International brings together Internet experts and users from many
disciplines now colonising and exploiting the *Net and opens up an
international debate on how and where the Internet will go from here.
The Internet World International 95 Conference Programme has adopted
the following areas as its main themes:
PUBLISHING
With the advent of the Internet, publishing will never be the same again;
the realities of publishing on the *Net have challenged most traditional
publishing conventions. Internet World International 95 will examine how
best to publish using the Internet (backed up with case studies and
success and failure stories), and explore the future for traditional publishing.
ONLINE PAYMENT AND COMMERCE
Doing business online: sales, security, and payment are all complex issues
for Internet users and service suppliers. Smartcards, banking, encryption
and how to make money for online suppliers and users are just some of the
more controversial areas explored in the online focus.
STRATEGIES AND TECHNIQUES FOR PROVIDING INFORMATION
Traditional strategies and techniques for information provision must change
with the adoption of the Internet as a new medium. Building Web sites
inside your business; designing Web pages; and the future for Web
applications are some of the sessions planned for Internet World
International 95.
ADVERTISING AND PROMOTION
Promotional and advertising opportunities have never promised so much,
both for the advertisers and their agents. Interactivity; marketing ad space;
and using the Internet as a promotional tool will all come under close
scrutiny. Plus debate on what*s at stake for Internet advertisers.
TUTORIALS
In addition to some basic *How-To* sessions, within the main Conference
Programme, this year Internet World International 95 has developed a full
day of Satellite Tutorials taking place on Monday 15 May, the day before
the main Conference Programme These half-day Tutorials aim to give
concise and instructive answers to some of the Internet*s most
commonly-asked questions. Tutorials planned for Internet World
International 1995 will include the design of Web pages; how journalists
can exploit the *Net; Internet provision as a business etc.
TARGET AUDIENCE -- WHO SHOULD ATTEND
With its dynamic formula of parallel Conference presentations, tutorials,
product reviews and Exhibition, Internet World International is the only UK
event of its kind and, as such, is uniquely qualified to bring together a
broad spectrum of suppliers and users all eager to deploy the power of the
Internet.
-- Publishers of Internet-related and provided information
-- Book, magazine and corporate publishers
-- Broadcast media
-- Advertising and PR agencies
-- Media planners and buyers
-- Marketing professionals
-- General network access providers
-- Document delivery service providers
-- Networked information providers
-- Internet access suppliers
-- and representatives from the music industry
are just some of the suggested groups who will attend Internet World
International 95, along with anyone in possession of content they would
like to see supplied over the *Net. Indeed, if you are planning to include
the Internet in your list of communications and strategy tools, you will find
something of value at Internet World International 95.
THE PROGRAMME CHAIRMAN: STEVE BOWBRICK
Steve is a Director of Webmedia, Britain*s foremost Internet production
house. He has taught Media Studies and Media Production in several
British Universities and is the author of *Piecing Together Mosaic and
Netscape*.
THE EXHIBITION
Last year*s Internet World International Exhibition was hailed as one of the
best exhibitions of this decade. Visitors to the event represented a total
estimated annual spending power of at least 25 million UK pounds. This
figure speaks for itself; interest in the Internet is so great right now
that the
need for a comprehensive display of *Net-related products and services is
essential to today*s UK information market.
Supported by many of the organisations who have played a key role in the
Internet*s meteoric rise, the Internet World International Exhibition is more
than just a 3-day display of Internet access and service providers -- it is the
definitive assessment of the Internet in 1995.
EXHIBITION OPENING HOURS
Tuesday 16 May: 10.00-18.00
Wednesday 17 May: 10.00-18.00
Thursday 18 May: 10.00-17.00
TUESDAY 16 MAY 1995
MORNING THEME: THE REALITIES OF PUBLISHING ON THE NET
09.30 - 10.15 Opening Keynote -- The Internet: A Medium at the
Crossroads -- Jim Clark, Netscape Communications Corporation, USA
The Internet is in transition. What used to be a compelling communications
technology is now a nascent mass medium, the prototype for all of the
coming media forms and a potent force for social change. Like the TV
industry in 1948, the movies in 1915, we are in the extraordinarily privileged
position -- we must imagine a medium into being from scratch. What are the
issues -- political, industrial, commercial -- for this new world unfolding
before us?
10.15- 10.45 Break
10.45 - 11.15 The Business of Publishing on the Net -- Eamonn Wilmott,
Internet Publishing, UK
-- Building a web site for your publication
-- Attracting new readers and ensuring they return
-- Developing on-line publications for the Internet community
-- Your Internet strategy -- customer service, marketing or trading?
11.15 - 11.45 The Internet: Media Cannibalism or Synergy -- Speaker from
Knight-Ridder to be announced
New media forms hold no fear for Knight-Ridder. Pioneers of electronic
publishing for ten years, putting the full text of the daily San Jose Mercury
on the World Wide Web along with pictures and advertisements is only the
latest in a string of ground breaking 'newspaper of the future' projects.
Should publishers expect their Internet product to cut sales of their print
product any time soon? How quickly can they expect a return on their
investment? How are advertisers wooed for the new product? What
lessons have been learnt from the experiment?
11.45 - 12.15 Publishing Successes and Failures: News from the Front
Lines -- Steve Outing, Planetary News Inc, USA
Hundreds of mainstream publishers have created Internet-based
supplemental online services. We*ll look at these e-publishing pioneers
and examine strategies that work, and don*t, for taking print publications
onto the Internet.
12.15 - 12.30 Open Forum Discussion
12.30 - 14.00 Lunch
AFTERNOON THEME: PUBLISHING FUTURES -- NEW
TECHNOLOGIES, NEW FORMS
14.00 - 14.30 The Daily Me: Pipedream or Reality -- Ivan Pope, Webmedia,
UK
Ivan Pope introduces the issues facing publishers as they make the
transition from *off-the-peg* media, cut to fit an audience of thousands, to
tailor-made product, assembled reader-by-reader to a schedule measured in
minutes or hours rather than days.
14.30 - 15.00 -- Untangling the Web with Customised Publishing -- Yosi
Amram, President, Individual Inc, USA
With ever more information being published on the Internet every day,
what is needed is a way to get the right content, not just more content.
Individual has inverted the traditional broadcast-media model with its highly
tailored, customised news service, and its latest development on the
World-Wide Web will make these benefits widely available.
15.00 - 15.30 Realising Xanadu: Authoring Systems and Strategies for
Publishing on the Internet -- Charles Ashley, MatriX Publishing Network, UK
Creating a Web server is not rocket science; the work really begins after
the first pages have been served. But how do you keep the show on the
road? Successful strategies look beyond connectivity and the capabilities
of tools such as the WorldWideWeb. Complex publishing processes need
to be carefully considered. With proper authoring solutions, integration and
ongoing management, network publishing can be a viable business. The
author looks into these issues and sketches strategies for successful
network publishing.
15.30 - 16.00 Break
16.00 - 17.30 In the United States, over 50 daily newspapers are online. In
the UK and Europe, after a shaky start, the rush is just beginning. In this
panel session, three practitioners from the leading edge of mainstream
publishing in Britain discuss content, marketing and strategy for Internet
Publishers.
*Chopsticks, Not Shovels. Quality Versus Quantity on the Internet* --
Roger Green, Emap Computing, UK
There*s More To Work Than Mere Life -- Tony Ageh, Wired , UK
The Electronic Telegraph: Learning from the Do-it-Yourself approach --
Hugo Drayton, The Telegraph, UK
WEDNESDAY 17 MAY 1995
MORNING THEME: HIGHWAY ROBBERY?
09.00- 9.30 The Pragmatic Approach; Working with Existing Technologies
-- Einar Stefferud, First Virtual, USA
First Virtual Holdings began its design and development with the primary
objective of using existing deployed technologies as the platform to bring
merchant banking to the entire Internet. This required satisfying the
banking community that our risks were manageable and well managed,
without using encryption because encryption after 10 years of typing, is still
not certain of deployment to the far reaches of the Internet. Thus was
forged a new financial instrument that uses a closed loop confirmation
before completion to cut the Gordian Knot.
9.30 - 10.15 The Best of Both Worlds: Transaction Confidentiality and
Security -- David Chaum, Digicash, The Netherlands
e-cash: software-only electronic cash for Internet/e-mail. Users download
software that can make and receive payments; protects users* money like
travellers cheques and privacy like coins; 3000 users of CyberBucks on
Macs, MS Window and X-Windows.
10.15 - 10.45 Tollbooths, Not Billboards The Paradigm for Internet
Business -- Dave Birch, Hyperion, UK
From a planning perspective, the Internet can be seen as a forerunner of
the Information Superhighway. It is therefore important to understand the
new paradigms for business that are emerging. The paper examines one of
the most significant and far reaching imperatives to have emerged: the shift
toward (electronic) cash-based commerce.
10.45 - 11.15 Break
11.15 - 11.45 An Economy in the Starting Blocks -- Steve Bowbrick,
WebMedia, UK
The Internet is already said to represent an economy the size of Holland*s
Digital cash has been described as *the Internet*s real killer app*. The rival
online payment schemes promise to unleash a new, parallel economy to
rival the *real world* in size and sophistication. Steve Bowbrick lays out the
issues to be addressed before a mass medium can become an economy:
anonymity, security, accounting.
11.45 - 12.15 Virtual Markets Need Real Cash -- Mark Gordon, Mondex,
UK
The Internet has unlimited potential for people to earn a living. How will
they want to be paid? Mondex believes that you will want to spend you
money where and when you choose, in the supermarket or on the
superhighway.
12.15 - 12.45 Secure Electronic Commerce: Case Studies -- Matthew
Moore, Netscape Communications, France
The first of the secure web servers are here. Some special applications of
Netscape*s solutions suite for financial services, publishing and retailing
and an overview of a complete secure set up - client, server and backend.
12.45 - 14.00 Lunch
AFTERNOON THEME: ONLINE COMMERCE
14.00 - 14.30 E-Commerce: At Anytime; From Anyplace; With Anyone -- Bill
Washburn, Senior Vice President, Mecklermedia Inc., USA
The promises of the Internet for enabling electronic commerce are
breathtaking. But can this frontier be harnessed without destroying the
potential. Laws, regulations, security and authentication of business
transactions, encryption, copyrights, government control and many other
issues all represent potential roadblocks. What can be expected? What
can*t be avoided? Who*s in control?
14.30 - 15.00 A New Paradigm in Business Communications -- Joe Andrieu,
Presence, USA
As a communications medium, the Internet represents an entirely new way
for companies to interact with their customers.
We explore the opportunities and critical issues for translating your
business onto the internet.
15.00 - 15.30 Break
15.30 - 16.00 Internet Urban Myths: Some Hard Facts -- Mary Morris,
Finesse, USA
The gold rush to the Internet is on, but most businesses aren*t striking it
rich by doing business on the Information Superhighway. Business
strategies need to be based upon reality not myths. Learn the myths and
reality behind the 30 million user mass market. Putting all your eggs in the
Internet commerce basket, and why current approaches are resulting in the
Internet disease, Information Overload.
16.00 - 16.30 Intellectual Property in Cyberspace -- Ricky Adar, Cerberus,
UK
Keyed encryption and compression make it possible not only to deliver
CD-quality music to any computer in the world but also to protect the artist
from piracy by preventing the music*s playback on any other computer.
What are the implications of this new level of control in the hands of
distributors? Cerberus Sound & Vision points the finger at irresponsible
software houses and hardware suppliers who have been undermining the
music industry*s copyright.
16.30 - 17.00 Future Retail -- Jon. R. Liuni, IUMA, USA
The World Wide Web has the potential for redressing the balance of
power in the music industry. This means the *little guy* may now have a
chance to get on equal terms with the the major. In wider commerce, the
economies of scale that give big retailers their power will be achievable by
even small players. What are the implications of this democratisation for
online business.
17.00 - 17.30 Open Forum Discussion
THURSDAY 18 MAY 1995
MORNING THEME: STRATEGIES AND TECHNIQUES FOR
PROVIDING INFORMATION
09.30 - 10.30 Opening Keynote -- W3O. Emerging standards for a new
medium
No medium has grown so fast, not even the Internet itself. The World
Wide Web now has its first guiding body. The W3O will be extraordinarily
influential on the shape of this new form, on its underlying standards and on
its growth into uncharted areas: video, audio, new collaboration
technologies and virtual reality. If the World Wide Web is tomorrow's
television, as many of us believe, W3O will be deciding its direction well
into the next century.
10.30 - 11.00 Break
11.00 - 11.45 SGML on the Web -- Yuri Rubinsky, Softquad, USA
With the release of SGML browsers, the possibilities expand dramatically
for the Web*s role in commercial publishing - including news magazines,
book-length documents, reference and technical data. New capabilities
for richness of content and structure, extended formatting, two-way,
one-to-many and graphic to graphic linking, are enabled by this next phase
in the Web*s development. This talk discusses the implications of
Web-based SGML for authoring, storage and display.
The talk will finish with a tour of the first generation of live SGML sites on
the Web.
11.45 - 12.30 The Future for Web Applications -- Dave Raggett, Hewlett
Packard, UK
An overview of where standards on the Web are going, including HTML
3.0, style sheets, security and payments. The role of the World Wide Web
Consortium and how it is helping to shape non-proprietary open standards.
12.30 - 12.45 Open Forum Discussion
AFTERNOON THEME: BILLBOARDS ON THE SUPERHIGHWAY.
ONLINE ADVERTISING AND MARKETING*
CHAIR -- ANDY MARKS, AVISION, UK
14.00 - 14.30 *More Than Just a Pretty Picture: What Makes The Best
Commercial Web Sites* -- Simon Waldman, Media Week Magazine, UK
The ability to put huge pictures, movies and sounds up on the net is all
well and good, but for the average consumer, these are gimmicks that can
make netsurfing slow and tiresome -- the ideal way to make sure that
no-one ever visits your site again. So forget the gimmicks -- clever, up to
the minute text and the intelligent use of links are the way forward.
14-00 -15.00 *Ugly CEO Syndrome, or, Building A Promotional Site on the
Internet* -- Speaker to be announced
Until we can use the Internet or its successor networks as a direct delivery
medium for our digital products, it will remain essentially a promotional
medium. So far, though, promotional sites on the Internet run to a picture
of the CEO and the last three press releases. How do we make the leap
forward into compelling promotional sites? How can multimedia add value
to a promotional site? How can you keep visitors coming back time and
again?
15.00 - 15.30 Break
15.30 - 16.00 Selling Space in Cyberspace -- Rick Boyce, Hotwired, USA
Marketing advertising space in an Internet product -- even the hottest
Internet product -- is not like selling pages in a magazine. How do they
differ? How are advertisers tempted to try the new medium? How do they
adjust the content of their ads? How are circulation*s measured and,
above all, does it work?
16.00 - 16.30 Advertising Agencies or Networked Ideas Factories? --
Speaker to be announced
Advertising in the real world is already shifting away from conventional
blanket advertising towards clever, cost-effective, targeted campaigns.
*Interactive* is finally more that a buzz-word. The Internet is a perfect
match for the new wave of integrated advertisers, ideas factories,
interactive powerhouses. How are agencies taking the Net on board?
How will it change picture inside the agency? Will advertisements really be
different?
16.30 - 17.00 Open Forum Discussion
AFTERNOON THEME: THE INTERNET -- OPEN FOR BUSINESS OR
UNDER CONSTRUCTION
14.00 - 14.30 Virtual Private Networks -- Rob Banforth, Sun Microsystems,
UK
With advances in privacy and authorisation protecting the integrity and
security of sensitive data, the Internet now offers a compelling alternative
to expensive private data networks. Global businesses can now link
distant sites transparently using the Internet*s robust, open architecture.
14.30 - 15.00 The Microsoft Network: Embracing and Extending the
Internet -- Judy Gibbons, Microsoft UK
* Accessing the Internet from Windows
* The Microsoft Network: A destination on the Internet
* The benefits of MSN for the business community
15.00 - 15.30 Break
15.30 - 16.00 New Protocols to the Rescue -- Speaker to be announced
The Internet is under siege. A network designed for moving text is being
pressed into service as a full-service multimedia network, delivering more
and more real-time data. Internet Talk Radio, video multicasting and now
Internet telephony are making unprecedented demands on the Net*s
infrastructure. Can robust new protocols be grafted onto the existing
structures? Will ATM and IPng save the day.
16.00 - 16.30 Networks: The Delay in Removing Delay -- Peter Cochrane,
British Telecom, UK
Who would like a three click, one second world? Drill down to anything
you want in three, or less, clicks of a mouse and it appears on your screen
in under a second! The only prospect of realising such a dream relies on
end to end optical fibre all the way.
16.30 - 17.00 Open Forum Discussion
TUTORIALS -- MONDAY 15 MAY 1995
MORNING TUTORIALS
Internet Access as a Business
Speakers from Easynet, Demon, Cityscape and Pavillion
One of the fastest growing business sectors is Internet access provision.
In this workshop, representatives from Britain*s leading access providers
will share their secrets and compare notes on the entrepreneurial potential
of the Internet. They will discuss:
-- How to finance you business
-- Whether to start from scratch or re-sell another provider*s product
-- Franchising
-- How to cope with massive growth
-- Customer service strategies
-- Niche provision -- should you serve everyone or pick a focused market?
-- Adding value to Internet access provision
-- The future for providers.
Connecting your LAN to the Internet
Simon Bryden, Chernikeeff, UK
Many businesses are just stepping out onto the Internet, abandoning their
piece-meal dial-up connections and connecting their enterprise networks to
the Internet. Simon Bryden runs through the practicalities of setting up a
connection for your LAN.
-- Hardware. Routers, hubs and firewalls
-- Security. Keeping unwanted guests out of your system
-- Choosing an e-mail solution
-- The Internet*s impact on your business
-- The connection. Leased line, ISDN, cable?
-- Connecting distant sites.
Invaders at the Gate. Building a Firewall Inside Your Business
Peter Cox, Sea Change Corporation Europe Ltd, UK
Internet Security is a issue of growing importance to all Internet users.
Recent press coverage, including the high profile arrest of Kevin Mitnick,
described as "the most wanted computer hacker in the world", following an
Internet break-in have fueled the debate but have provided no answers to
the problem. Many organisations, eager to gain the benefits of an Internet
link, are quite naturally concerned by the security issue.
This seminar, run by Peter Cox, Managing Director of Sea Change
Corporation Europe is designed to put the problem in perspective and to
show how a secure Internet connection can be set up.
The seminar will cover the following topics:
-- Definition of the problem, techniques used by hackers including IP
spoofing and password capture.
-- Dangers in publicly accessible services, how the hacker can find a back
door to your network.
-- Introduction to Firewalls, what are they and how can they protect you
-- Technologies used in Firewalls, packet filtering, circuit and application
gateways
-- Running information services in a secure environment, Web Servers,
E-mail, Anonymous FTP etc.
-- Maintaining privacy on the Internet, encrypted links, virtual private
networks.
AFTERNOON TUTORIALS
How to Design Web Pages
Susan Hallam, The Nottingham Trent University, UK
HTML, to coin a phrase, is not a rocket science. Most of us could create
a simple Web page. There are, though, good Web pages and bad Web
pages. Susan Hallam guides us through the pitfalls of Web page design.
She discusses:
-- Authoring tools
-- Design tips
-- Modem-friendly Web pages.
-- Streamlining the production process
-- Simple ways to make you Web pages stand out from the crowd
-- Different approaches for different browsers.
The Net for Journalists
Richard Longhurst, Editor of Future Publishing*s .net Magazine, UK
Journalists are getting connected to the Internet in droves. Many
recognise the Net as a powerful addition to their armoury of research
sources. Richard Longhurst goes further, discussing the Internet as a
communications powerhouse, a research tool, a delivery medium and a
topic in its own right. Richard will be giving practical tips on:
-- Finding the information you need
-- Locating that elusive expert
-- The best sites and archives for journalists
-- Mailing lists and Usenet newsgroups for journalists
-- News wires and filtering services on the Internet
-- Netiquette for newshounds. How to get your foot in the door in
Cyberspace *...and finally -- the weirder corners of the Internet.
THE ORGANISERS
As market leader in the development of information science events and
associated publications, Learned Information is especially dedicated to the
continued promotion and growth of the Internet community.
Perhaps best known as the founder and organiser of the annual
International Online Information Meeting (now in its 19th year), Learned
Information also runs regular hands-on Internet training sessions at its
London offices, and is publisher of Information World Review (with special
Internet pages), Electronic Documents, Online & CDROM Review, The
Electronic Library, School Library 2000 and Library Manager.
Free evaluation samples of these titles plus further details of the Company*s
activities are available from:
The Marketing Department
Learned Information Ltd
Woodside
Hinksey Hill
Oxford OX1 5AU
UK
Tel: +44 (0)1865 730275
Fax +44 (0)1865 736354.
REGISTRATION INFORMATION
VENUE
The venue is the Wembley Conference &Exhibition Centre, Empire Way,
Wembley HA9 0DW, UK. The M1, M4, M25, M40 and major trunk roads
link Wembley to Central London and the rest of the UK. It can also be
reached via the underground system from London.
HOTEL ACCOMMODATION
Rooms have been booked at the nearby Hilton National Hotel and forms
will be provided to delegates with confirmation of bookings.
PAYMENTS
Please note that Value Added Tax (VAT) must be paid on all fees.
Delegates from EU countries can reclaim VATon registration fees and all
other expenses, such as hotels etc, and appropriate forms will be available
at the event.
DELEGATE REGISTRATION
Save money! Register before 18 April and save 10% on the full delegate
fee. ALL PRICES SHOWN IN UK POUNDS.
.
Full Delegate registration -- 16-18 May 1995
Registration and payment before 18 April (585 + VAT): 687.38
Registration and payment after 18 April (650 +VAT): 763.75
Daily Delegate registration (275.00 +VAT): 323.13
Pre-conference Tutorials -- Monday 15 May (150.00 +VAT each): 176.25
To register, please contact Learned Information, Woodside, Hinksey Hill,
Oxford OX1 5AU, UK. Tel: +44 (0)1865 730275 . Fax:+44 (0)1865
736354. E-mail: registrations@learned.co.uk
Cheques payable to Learned Information Ltd. Add 15 UK pounds to cover
bank charges for cheques drawn on a non-UK bank. Bank transfers to
Barclays Bank plc, Marcham Road, Abingdon, Oxon OX14 1UB, UK.
Account No. 71286765
Sort code 20-01-09. Please quote Delegate name and IWI95. Bank
transfer charges responsibility of payer.
PLEASE NOTE: All fees must be paid prior to the Meeting. Lunch is not
included in the delegate fee. (Cancellations received before 18 April 1995
will result in a full refund. Cancellations received from 18 April through 9
May will incur a 20% cancellation fee. No refunds will be given on
cancellations received after 9 May 1995.)