Date: Wed, 13 Dec 1995 08:35:27 -0600
From: Cliff Kurtzman <cliff.kurtzman@tenagra.com>
1995 TENAGRA AWARDS FOR INTERNET MARKETING EXCELLENCE ANNOUNCED
HOUSTON, Texas, Dec. 11, 1995 - The 2nd annual Tenagra Awards for Internet
Marketing Excellence were awarded today to the Federal Express Corporation,
Ragu, Yahoo!, NetPOST, Software.Net and Virtual Vineyards. The Tenagra
Awards for Internet Marketing Excellence are announced each December to
recognize innovative and significant successes in the Internet marketing
industry. Award nominations are made and discussed by a diverse panel of
internationally-recognized Internet marketing experts, and final awardees
are selected by The Tenagra Corporation. The Tenagra awards are the
Internet marketing industry's most prestigious annual award.
According to Cliff Kurtzman, President of Tenagra, "Each December, The
Tenagra Awards provide peer recognition to those that have made significant
contributions to facilitate marketing on the Internet or who have used
Internet marketing to achieve significant financial return or public
relations success. Each success makes our industry more credible in the
public's eye, and recognition of these successes ends up strengthening the
industry."
Federal Express (http://www.fedex.com/) was selected for their on-line
information center that allows Internet users to immediately track the
status of their packages. A huge public relations success, they
demonstrated a tight integration between the Web and their business
databases. Their Internet presence allowed them to provide a higher level
of customer service than their competitors and simultaneously reduce their
cost of customer support.
[Contact Sally Davenport, sddavenp@fedex.com]
Ragu Spaghetti Sauce (http://www.eat.com/), a product of Van den Bergh
Foods, Inc., was selected due to their on-line marketing and brand
awareness campaign that is both fun and entertaining. Their on-line
presence has also effectively allowed them to gather customer opinions and
collect valuable information about market trends.
[Contact Alicia Rockmore, (203) 381-3121, alicia@eat.com]
By building the most popular organized Web directory on the Internet, the
creators of Yahoo! (http://www.yahoo.com/) made it possible for Internet
users to easily find resources on the World Wide Web, thereby facilitating
Internet marketing. Originally founded by two Stanford University graduate
students as a hobby, Yahoo! raised the venture capital to go commercial in
1995 and has seen their readership quadruple from 200,000 people a day to
over 800,000. By incorporating selective advertising to provide the
resources to fund its existence, Yahoo! is a true example of how the Web
site sponsorship model can be used to the benefit of both Internet users
and content providers.
[Contact pr@yahoo.com]
As the first Media Relations firm on the Net, Eric Ward and his NetPOST[tm]
service (http://www.netpost.com/) pioneered the concept of a company
specifically devoted to personalized, non-automated, comprehensive Internet
on-line and media awareness campaigns for Web sites.
[Contact Eric Ward, (615) 637-2438, netpost@netpost.com]
By driving costs down via electronic distribution and sharing the savings
with customers, "Software.Net" (http://www.software.net/), a service of
CyberSource Corporation, is a true global business success that could only
have happened on the Internet. With more than 35,000 pages of on-line news
and reviews, and 9000 products, they are shipping over 5,000 pieces of
software per week to customers world-wide, and they are selectively using
on-line advertising to generate Web site traffic. And they have
consistently nurtured the Internet culture supporting good causes on their
home page.
[Contact Daphne Jackson, Niehaus Ryan Haller Public Relations, daphne@nrh.com]
Robert Olson and wine expert Peter Granoff have built Virtual Vineyards
(http://www.virtualvin.com/) into a profitable business selling wines and
gourmet foods on-line. By focusing on small producers they have
demonstrated the potential of the Net to take limited-distribution products
to a world-wide market. Their Internet presence includes effective use of
an electronic mailing list to build a dialog with their client base and a
highly effective media relations campaign to generate public interest in
their on-line offerings.
[Contact Anne Delehunt, (415) 917-5752, delehunt@virtualvin.com]
###
A hyperlinked version of this Press Release is available on the Internet at
the Web address (URL): http://arganet.tenagra.com/awards95.html
The 1995 Tenagra Awards nominating panel consisted of:
Jill Ellsworth, Ph.D., Senior Partner, Oak Ridge Research (San Marcos,
Texas), and Author of Marketing on the Internet: Multimedia Strategies for
the World Wide Web. [http://www.oak-ridge.com/, je@world.std.com]
Arnold Kling, President, ASK Real Estate Information Services (Silver
Spring, Maryland).
[http://www.homefair.com/, arnoldsk@us.net]
Jay Linden, President, BXI Inc. (Toronto, Canada), Internet presence,
marketing and consulting.
[http://www.interlog.com/~bxi/, jjlinden@gold.interlog.com]
Joel Maloff, President, The Maloff Company (Dexter, Michigan), Internet
Business Consultants, and Author of The Official Internet World Net.Profit.
[http://www.trinet.com/maloff/, joel@maloff.com]
Bob O'Keefe, Associate Professor in the Lally School of Management &
Technology at Rensselaer Polytechnic Institute (Troy, New York) and Editor
of Net.Value: The Forum for Web Strategy.
[http://owi.com/netvalue/, okeefe@rpi.edu]
Jim Sterne, President, Target Marketing (Santa Barbara, California), and
Author of World Wide Web Marketing: Integrating the Internet Into Your
Marketing Strategy.
[http://www.targeting.com/, jsterne@targeting.com]
Jonathan Strum, President, Innovative Solutions (Valencia, California),
Internet marketing and World Wide Web development.
[http://www.NetXpert.com/, innovate@NetXpert.com]
Frank Taylor, President, TriNet Services Inc. (Raleigh, North Carolina),
Internet and Web Consulting.
[http://www.trinet.com/, ftaylor@trinet.com]
Tom Vassos, Internet Marketing Strategies Manager, IBM Toronto Laboratory
(Toronto, Canada).
[vassos@vnet.ibm.com]
Based in Houston, Texas, and founded in 1993, The Tenagra Corporation
(http://arganet.tenagra.com/) is a nationally-recognized Internet
marketing, public relations, consulting and Web site design firm. Projects
on which Tenagra participates are excluded from award consideration.
1994 awardees were: PizzaHut; id Software (developers of DOOM); The
Netscape Communications Corporation; the Internet Shopping Network; Gleason
Sackman (Net-Happenings moderator); and Glenn Fleishman (Internet Marketing
discussion list moderator).
Each award recipient receives a Tenagra Award logo for display on their Web
site. The Tenagra Award logo was designed by Sense Interactive of Houston,
Texas. [http://www.mediaplace.com/sense/, sense@mediaplace.com]