Posted By:
Ed
Posted On:
Friday, May 25th, 2001
Pressure from privacy advocates who are
concerned about the practice of
tracking
your online movements has
pushed the advertising industry into
forming a trade group called the
Network
Advertising Initiative. The NAI is
offering
a web
page that allows you to request that
seven of the top web advertising companies
stop tracking your web surfing habits in
their databases.
It's not an ultimate solution, but it is
a start. If you have your browser
configured to restrict cookies in any
way you will need to turn off those
restrictions while opting out (and of
course turn them back on afterwards),
as the opt-out mechanism stores
information in cookies intended for use
by each of the advertising companies.