Your One-Stop Opt-Out Page

Posted By: 
Posted On: 
Friday, May 25th, 2001

Pressure from privacy advocates who are

concerned about the practice of


your online movements

pushed the advertising industry into

forming a trade group called the


Advertising Initiative
. The NAI is


a web

that allows you to request that

seven of the top web advertising companies

stop tracking your web surfing habits in

their databases.

It's not an ultimate solution, but it is

a start. If you have your browser

configured to restrict cookies in any

way you will need to turn off those

restrictions while opting out (and of

course turn them back on afterwards),

as the opt-out mechanism stores

information in cookies intended for use

by each of the advertising companies.