Message in a Bottle

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Tuesday, July 3rd, 2007

What costs us $16 billion a year, requires the equivalent of 37,800 semi-trucks a week to deliver, and is virtually identical to something available for next to nothing in almost every American home? Bottled water! This fascinating article from Fast Company outlines the history and practical details of an industry that has sprung up from a marginal curiosity into a billion-dollar mainstay over the last three decades.