Can people taste words?

This article entitled People may be able to taste words from BBC explores the phenomenon of synaesthesia - the blending of sensory experiences as it relates to taste. Previous research has shown that people associate low-pitch tones with rounder, bigger shapes and smaller, sharper images with higher pitches. This article explores the concept of sharp and soft-sounding words. While brie is identified as maluma, what food would you associate with takete? The answer is just an article away...