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Advertising, Political -- United States

Museum of the Moving Image: the Living Room Candidate

In 1952, Democratic Presidential nominee Adlai Stevenson was infamously photographed wearing shoes with a hole worn through the sole. Soon after, Stevenson supporters ran a televised commercial featuring a woman, clad in evening wear and pearls, singing, "I'd rather have a man with a hole in his shoes than a hole in everything he says!" The 1952 presidential election was the first to feature such...