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View Resource American RadioWorks: Design of Desire

Wants are much different than needs, though it would seem that various groups do a very good job of convincing individuals that they need all types of consumer goods. This rather insightful documentary from American RadioWorks looks into the world of buying and selling by talking with marketers, scientists, designers, and others. Produced by Chris Julin, Ochen Kaylan, and Ellen Guettler, the...

http://americanradioworks.publicradio.org/features/design/