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From Wallet to Waistline: The Hidden Costs of Supersizing

Sponsored by the National Alliance for Nutrition and Activity, this 14-page report documents the immense health risks that may result because of the ubiquity of "value" meals proffered by fast-food outlets. During the first week of May 2002, members of the National Alliance gathered pricing data of various convenience foods and meals in Washington DC, Des Moines, Little Rock, Sacramento, and Oakland. The results they obtained were surprising, including such discoveries that purchasing a Double Gulp Coca-Cola Classic from 7-Eleven (as opposed to the regular Gulp) adds 450 extra calories, and that upgrading from a McDonald's small to large fry results in 330 extra calories. The report begins by documenting the fast-food industry marketing tactic of "value" marketing and "bundling." Perhaps most ominous is their documentation of obesity rates in children over the past few years. All in all, this is an important document that will be of interest to persons in the field of public health and those concerned with their physical well-being.
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Classification
Publisher
Date Issued 2002
Data Type
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Scout Publication
Date of Scout Publication 2002-12-20
Archived Scout Publication URL https://scout.wisc.edu/report/2002/1220

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