GIFs (Graphical Interchange Format) are a great way to add some character and sass to an email, website, or blog post. Giphy allows anyone to easily make their own custom GIFs using either a link to an online video or by uploading their own media. Next, users can select the portion and duration of the video they would like to use in the GIF, then select a font and color in order to write a caption. You now have a GIF to embed anywhere you chose. You can choose to make your GIFs private or public, store them on your account for as long as you'd like, and also browse through other public GIFs.